Demand for diversification continues, FundsNetwork sales data reveals

The Global sector narrowly pipped the Mixed Investment 40-85% sector to the top spot in the sales chart in April, according to the latest FundsNetwork data.

The Volatility Managed and the Mixed Investment 20-60% sectors also continued to see strong demand, taking third and fourth place respectively. 

Meanwhile, the popularity for US equities saw a resurgence with the North America sector leaping from eighth place to fifth place in April. 

The overall bestselling funds for April also closely reflected the bestselling sectors, with many of the top selling funds in the table falling into the top five sectors. This trend was also equally evident amongst FundsNetwork Pension and ISA bestsellers for the month.

Paul Richards, Head of Sales at FundsNetwork, comments: "It’s evident from April’s sales data that advisers were continuing to look to manage volatility within clients’ portfolios through diversification, as evidenced by the strong flows into the global, mixed investment and volatility managed sectors. With a number of geo-political risks on the horizon, it’s likely that the demand for diversification will continue for some time. 

"However, despite the unpredictable and disruptive nature of the Trump trade war, April saw strong sales into US equities. As the trade war wages on, it will be interesting to see if investors continue to remain bullish about US equities."

Top 10 adviser sales by sector via FundsNetwork

Rank Sector Name
1 Global
2 Mixed Investment 40-85% Shares
3 Volatility Managed
4 Mixed Investment 20-60% Shares
5 North America
6  £ Strategic Bond
7 Asia Pacific Excluding Japan
8 Europe Excluding UK
9 UK Equity Income
10 Global Emerging Markets

Top 10 adviser sales by fund via FundsNetwork

Rank      Fund Name
1 Baillie Gifford American Fund
2 Fundsmith Equity Fund
3 CF Lindsell Train UK Equity Fund
4 Vanguard LifeStrategy 60% Equity
5 Premier Multi-Asset Growth & Income
6 Baillie Gifford Managed Fund
7 Vanguard U.S. Equity Index
8 JOHCM UK Equity Income Fund
9 Artemis Monthly Distribution
10 Vanguard U.K. Investment Grade Bond Index

Pension bestsellers through FundsNetwork

Rank         Fund Name
1   Baillie Gifford American Fund
2 Vanguard U.S. Equity Index
3 Fundsmith Equity Fund
4 CF Lindsell Train UK Equity Fund
5 Premier Multi-Asset Growth & Income
6 Baillie Gifford Managed Fund
7 Vanguard LifeStrategy 80% Equity
8 Jupiter European Fund
9 Baillie Gifford Japanese Fund
10 Standard Life Investments MyFolio Market II P1 Fund

ISA bestsellers through FundsNetwork

Rank Fund Name
1 Fundsmith Equity Fund
2 Baillie Gifford American Fund
3 CF Lindsell Train UK Equity Fund
4 Artemis Monthly Distribution
5 JOHCM UK Equity Income Fund
6 Vanguard LifeStrategy 60% Equity
7 Premier Multi-Asset Distribution
8 Old Mutual UK Mid Cap Fund
9 Baillie Gifford Managed Fund
10 Jupiter European Fund

Source: FundsNetwork net sales data for April 2018

Notes to Editors:

Fidelity International

Fidelity International offers world class investment solutions and retirement expertise. As a privately owned, independent company, investment is our only business. We are driven by the needs of our clients, not by shareholders. Our vision is to deliver innovative client solutions for a better future. We invest £231.4bn globally on behalf of clients in 26 countries across Asia-Pacific, Europe, the Middle East, and South America. Our clients range from central banks, sovereign wealth funds, large corporates, financial institutions, insurers and wealth managers, to private individuals. In addition to asset management, we offer investment administration and guidance for employer benefit schemes, advisers and individuals in several countries. We are responsible for £75.7bn in assets under administration. Data as at 31 March 2018.


FundsNetwork™ is Fidelity International’s UK award winning investment services platform that provides advisers and their clients with access to a range of investment wrappers and over 2950 funds from more than 130 providers. 

Since launching in 2000, FundsNetwork has evolved to become a trusted business partner that strives to make it easier for advisers to do business with their clients. Today, the platform offers a comprehensive range of value added services including fund and portfolio analysis tools, time-saving client management functionality and wide-ranging business management support, including business to business reports, back office integration and the capability to set up an ongoing fee. 

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